Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors for informed business decision-making. Our unique Social Intelligence Analytics& Insight Services help companies to dive deep into specific business questions and provide actionable insights to them.
We have a deep understanding of our clients and their industries, based on decades of expertise of our experienced market researcher and social media analysts, we ensure that our analysis and recommendations are tailored our client specific business needs.
We develop “Social Media Metric”which measures the performance of company and product social media posts, ads, or overall account.
What we track-
- Vanity Matrix
- User generated content (UGC)
- Trending Topics
- Increasing Traffic to a blog, landing page, or other URL outside of the social network
- Targeting and Retargeting
- Reach (social media metrics)
- Creating social advertising platforms in order to create effective ads on social media
- Social Selling and Social customer service
- Social Media ROI
- Social listening
- Key performance indicator (KPI)
- Follower
- Conversion rate
- Cost per click (CPC) and others
Sentiment analysis: On social media, sentiment analysis tools can be used to automatically detect whether customer feedback is positive, negative, or neutral. Social media marketers can also look at the average sentiment of their customer interactions over time to see the general mood of their audience or the overall response to their content.