Brand health is measured by how effective your brand is in helping you to achieve your aims.
We evaluate Brand Health in several ways, from how aware customers are of the brand, to the financial numbers that shareholders care about. Our solutions not just measure brand equity but build it in the process through every "touch" or “interaction” you have with the customers.
There are distinct factors that enable a comprehensive understanding of distributed brand equity:
- Brand Awareness
Measuring brand awareness among your target customers by conducting surveys and focus groups discussion, web traffic analysis, searching volume for your brand and products and social mentions and reviews analysis
- Consumer Preference Metrics
Measuring brand relevance, accessibility, emotional connection, brand value
- Financial Metrix
Measuring price premium over competition, average transaction value, customer lifetime value, rate of sustained growth
- Marketing Output Metrics
Measuring local marketer campaign and asset utilization, Sales on promoted products, and customer adoption of loyalty program
- Perception Metrics
Measuring awareness, preference and financial habits
- Competitive Metrics
Measuring customer acquisition rate, market share, sales lift, ROI of channels of distribution, sales lift of pricing, discounts, and annual specials