The most critical component in making the business strategies is knowing and analyse customers. When you analyse your consumer, you define your target market and decide on how you will reach them. It allows you to identify your prospect and segment the market.
We help our clients capture insights and create best strategies for identifying, attracting, engaging, and retaining profitable customers.
This involves:
- Identify and research your customers and their needs
- Identify your customer's main decision drivers and specific behaviours
- Show how your product meets the customer's needs
The various aspects covered under these headings are:
- Customer experience and journey
- Customer loyalty and switching rate
- Installed base
- Sales and promotions
- Customer demographics
- Shopping behaviour and trends in different demographics
- Brand profit and performance
- Price changes and evolution
- Popularity of brands
- Benefits of promotions and marketing
- Market shares
- Designing advertising campaigns
- Helping develop billboard campaigns and promotional tactics